Where There’s Smoke is proud to present our latest campaign for Nulon through creative agency, Edge. The Born This Way campaign will capture the imagination of DIY car enthusiasts across Australia and New Zealand by celebrating the love that car modifiers (or ‘modifinkers’ as we call them) have for their vehicles, the compulsion they feel towards tinkering with their cars and their efforts to attain often-elusive perfection. The two-minute hero film, the 30-second cut-down and three 15-second versions will be broadcast across Facebook, Instagram, Twitter, YouTube and third party publisher websites. Agency: Edge Directors: Mark Blondel & Marcus Hamill D.O.P: Tim Tregoning Producer: Henry Richardson Editor: Mark Blondel 1ST AD: Toby Churchill Brown 1ST AC: Christian Luxton 2ND AC: Drew English Production Manager: Kate Richie Gaffer: Matt Russell Grip: David Griffiths Sound Design & Composer: Uncanny Valley  Colour Grade: Matt Fezz